Porsche AfterSales Marketing Program

Fixed Ops Reporting & Analytics.

Overall Campaign Reporting.

Investment
$5,870
Client Interactions
1,562
ROs Generated
18
RO Revenue
$20,503
ROAS
$3.49
ROI
249%

Performance Trends.

ROs Generated Revenue
50k 40k 30k 20k 10k 0 Jan Feb Mar Apr May Jun $27,632 April

ROs by Channel

Email 50%
Direct Mail 25%
Digital 25%

Performance Insights.

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Direct Mail Reporting.

Investment:$2,000
Mail Pieces Sent:1,000
ROs Generated:7
RO Revenue:$7,875
ROAS:$3.94
ROI:294%

Email Reporting.

Investment:$750
Sent:1,000
Opens:200
Clicks:20
ROs Generated:3
RO Revenue:$3,375
ROAS:$16.88
ROI:1,587.5%

Digital Ad Reporting.

Investment:$3,120
Impressions:64,231
Clicks:362
Appts:10
ROs Generated:8
RO Revenue:$9,253
ROAS:$2.97
ROI:197%